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#36 Dr. Jonah Berger, Wharton School professor and internationally bestselling author: "The catalyst: a modern way to make any changes effective"

In this episode of Capital H, John Guziak talks with Dr. Jonah Berger, a Wharton School professor and internationally bestselling author of  "The Catalyst", about the challenges of driving successful transformation. Jonah explains why people resist change when told what to do and shares strategies for empowering individuals through choice, agency, and the right questions. Tune in to learn how leaders can create lasting change by putting people in control of their own transformation.